Studies show that almost 80% of consumers take inspiration from social media posts to buy products from brands they didn’t know before. Making sure the brand is present on various social media platforms is therefore crucial for achieving commercial success.
What is a PR package?
A PR package is apackage of carefully selected products from a brand’s catalog, which is sent toa list of celebrities and social media influencers in hopes of them interacting with the products and sharing that experience with their followers. It is a marketing tool used to enhance the visibility of the brand.
Who PR packages are usually for?
PR packages are usually sent to celebrities, athletes, bloggers, and social media influencers. It is crucial to select people who are relevant to the brand’s target demographic, as only those can provide good exposure to the promoted products.
The purpose of a PR package
PR packages are sent to influential people for them to give a genuine review of the product and, in turn, enhance the brand’s visibility and boost its sales. It is important to note, however, that the content creators have no obligation to use the product, nor to post about it. Sending a PR package is just hoping for exposure and is not the same as signing a contract with the influencer.
How to create an outstanding PR package?
In order to attract the attention of influencers and encourage them to make a content about the product, it is necessary to create a truly outstanding PR package with customized content, a media kit, an expression of gratitude and, last but not least, an attractive packaging.
Customized content
To attract the influencer’s attention and make sure they make an unboxing video about the products from the PR package, it is crucial to customize its content in a way it suits the content creator’s individual needs and interests. Giving the package a more personal touch is relatively easy, yet it can present the brand with a plethora of benefits.
Media kit
It is important to include a media kit in the PR package, as it contains information about the brand and product, including the instructions of how to use it. Media kit is also a way to ensure the influencer remembers the brand and spreads the word about it.
Expression of gratitude
Each PR package should contain a personalized “thank you” note to express the brand’s gratitude towards the content creator for the interest they have shown in the product.
Attractive packaging
To make the brand stand out the PR package needs to have attractive packaging that will ensure the best first impression possible. It should be eye-catching, yet classy, to make people interested even before knowing what the product really is. Custom magnetic closure boxes make for a perfect packaging for a PR package. They protect the product from damage and help with its exposition due to the implementation of fitted inserts. Magnetic closure boxes are also very convenient and comfortable to use, as they allow easy access to the item placed inside. One of the biggest advantages of the magnetic boxes, however, is their stylish look. This type of packaging makes the product seem more luxurious and appealing to the potential customer. It encourages the influencers to make unboxing videos which foster substantial involvement from their followers.
Why is it worth sending packages to influencers?
Influencers have a big following and can help the brand gain organic exposure on social media platforms. So called unboxing videos, where content creators open packages and talk about the products, are a huge trend on TikTok, Instagram, and YouTube. It organically promotes the brand and benefits many different companies, leading to the boost in sales.
